Dive into this webinar and you will gain insight into how holistic health and convenience trends are evolving through the voice of the consumer and how these trends differ across generations.
During this webinar, you’ll learn:
- How different generations are shopping, including where millennials are outspending other generations;
- The types of products consumers are looking for;
- How those products connect to personal health and convenience short- and long-term activation opportunities for retailers and manufacturers.
Speakers: Rick Stein, Vice President of Fresh Foods, Food Marketing Institute, Sally Lyons Wyatt, Executive Vice President, and Practice Leader, IRI Larry Levin, Executive Vice President, IRI.