Because we know the value of actionable insights from consumer sales data, we have teamed up with IRI and other leaders in consumer data to help navigate through consumer sales insights.

Here are the details on the benefit from IRI.  As an FMI Emerge subscriber, you will have access to:

IRi articles & education on Emerge private site

IRI Starter Market Measurement and Basket
reports* that include:

  • One free Point-of-Sale (POS) report (UPC &
    Measures)

    • Select Region, State or Market level report
    •  Select IRI syndicated subcategory for UPC
      report
    • Standard POS measures with 10 Digit UPC,
      Category Name, Sub-Category Name, Parent
      Company Name, Manufacturer Name, Major
      Brand Name and Brand Name
    • 50% discount on first purchase of retailer data
      (RMA report)**

**Limited to new clients only. Release of data subject
to retailer pre-approval with certain retailers

  • One free Panel Purchase Trend Report (Brands
    & Measures)

    • Select up to 10 product items (Category to
      Brand level, no aggregates & subject to buyer
      count availability)
    • Last 52 weeks, 10 measures with periodicity
      (year ago, % change year ago, if available),
      Total US.
    • 10 measures include:
      ○ % HH Buying
      ○ Dollars per Buyer
      ○ Dollars per Trip
      ○ Product Trips per Buyer
      ○ % of Buyers 2x+ Buyers
      ○ Purchase Cycle-Xactions Avg
      ○ %Dollar Any Deal
      ○ %Dollar Manufacturer Coupon
      ○ %Dollar Trade Deal
      ○ In Basket Dollars per Trip

Complimentary phone consultation to discuss your
specific brand data needs.

  • Discuss your company, your data needs and get
    started on the right Nielsen subscription

In addition, IRI also offers:

  • Discounted access to IRI Training Website, called
    eSuite for Training
  • One Geo-demographic Training Overview (1-hr
    call with your company leadership)
  • Learn about current capabilities in household
    targeting that allow emerging companies to
    compete by focusing on most valuable markets

    • What is Geo-demographic data
    • What are key insights you receive
    • How you can use these insights to grow your
      business
    •  Discount on IRI’s Annual Summit
  • Access to IRI’s commercial thought-leadership
    website

Note:

  • IRi reports Kroger data
    IRi reports SPINS data

Please note: if you are a manufacturer of natural and organic products, the initial phone consultation needs to include a representative with SPiNS, who needs to give IRI permission to provide the complimentary reports.

 

To learn more about Emerge and how you can access these data packages, contact Julie Pryor at jpryor@fmi.org, or subscribe today!

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