Emerge Subscriber Benefits from Nielsen

We are excited to offer the next evolution of Nielsen and FMI’s longtime partnership which will drive additional value for you. We are teaming up to offer FMI Emerge subscribers a personalized approach to understanding marketplace insights based on purchase and consumer behaviors for Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) products that are sold quickly and at a relatively low cost.

Knowing the overall category picture and which product attributes are resonating with consumers is critical. Manufacturers and retailers also need to know which consumer groups are actively engaged with certain attributes, as well as where those groups live. In looking across the FMCG landscape, it’s clear that the path to growth is no longer a single tract. Rather, it’s many granular ones that are specific and attribute-based. With data on hand to highlight the way forward, you can deliver on what consumers are looking for—and drive sales growth in the process.

As an FMI Emerge subscriber, you will have access to:

Nielsen articles & education on Emerge private site

Nielsen Syndicated Retail Measurement and
Consumer Facts report that includes:

• One free Point-of-Sale (POS) report (UPC &
  Measures), select from one of the following:
  • Select Region, State or Market level report
  • Select Nielsen syndicated subcategory for
    UPC reporting
  • Standard POS measures with 10 Digit UPC,
    Category Name, Sub-Category Name, Parent
    Company Name, Manufacturer Name, Major
    Brand Name and Brand Name
  • 50% discount on first purchase of any Retail
    Measurement data**

**Limited to new clients only.

• One free Consumer Facts Report
  • Select up to 10 product items (Category to
    Brand level, no aggregates & subject to buyer
    count availability)
  • Last 52 weeks, 10 measures with periodicity
    (year ago, % change year ago, if available),
    Total US.
  • 10 measures include:
    •  % HH Buying
    • Dollars per Buyer
    • Dollars per Trip
    • Product Trips per Buyer
    • % of Buyers 2x+ Buyers
    • Purchase Cycle-Xactions Avg
    • Dollar Any Deal
    • Dollar Manufacturer Coupon
    • Dollar Trade Deal
    • In Basket Dollars per Trip

Complimentary phone consultation to discuss your
specific brand data needs.
Discuss your company, your data needs and get
started on the right Nielsen subscription

In addition, Nielsen also offers:

• Complete suite of Nielsen training available at your
  fingertips
• Access to all of Nielsen’s Thought Leadership
• Ongoing post delivery consultations with a
  dedicated Nielsen representative.

Note:

• Nielsen reports Whole Foods Market data

To learn more about Emerge and how you can access these data packages, contact Julie Pryor at jpryor@fmi.org, or subscribe today!