February 7, 2019

New Subscriber Connection to Nielsen

FMI Emerge Subscriber Connection to Nielsen

We are excited to announce the next evolution of Nielsen and FMI’s longtime partnership which will drive additional value for you. Together, as partners, we have combined resources to bring industry opportunities to you such as exploring the growing market trends for shopping for food and beverage online. Now, we are teaming up to offer FMI Emerge subscribers a personalized approach to understanding marketplace insights based on purchase and consumer behaviors for Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) products that are sold quickly and at a relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.

Knowing the overall category picture and which product attributes are resonating with consumers is critical. Manufacturers and retailers also need to know which consumer groups are actively engaged with certain attributes, as well as where those groups live. In looking across the FMCG landscape, it’s clear that the path to growth is no longer a single tract. Rather, it’s many granular ones that are specific and attribute-based. With data on hand to highlight the way forward, successful manufacturers and retailers will be able to deliver on what consumers are looking for—and drive sales growth in the process.

As an FMI Emerge subscriber, you will have access to Nielsen articles on the Emerge private site, periodic education from Nielsen experts and also a phone consultation to discuss your specific brand data needs. As an FMI Emerge subscriber, we will connect you with the Nielsen contact so you can discuss your company, your data needs and get you started on the right Nielsen subscription that can propel your sales forward with actionable insights into consumer sales data.