Plant based products are on the rise, but is there a place for the produce industry in the trend?
Produce Retailer breaks down who is buying plant-protein products and how the digital discussion around plant-based compares to other food movements.
According to The Food Marketing Institute (FMI) Power of Produce report, 73% of buyers sometimes swap animal protein for veggie-based with younger, trendier and higher income demographics leading the way. On Instagram tens of millions of posts are tagged to plant-based protein terms.
Cathy Burns, Produce Marketing Association CEO, gives her thoughts on how produce providers can shift the dialogue and dollars their way.