IRI’s highly-anticipated New Product Pacesetters report reveals that brand upstarts continue to disproportionately influence the CPG industry. For the first time in 2018, products developed by companies with annual revenues under $1 billion represented the majority of top-ranking brands, accounting for 51% of the products listed and representing 27% of Pacesetters revenues.
Download your copy to learn about the key themes resonating with shoppers in the CPG landscape and how these themes present among specific products. IRI also highlights opportunities for CPG growth and how marketers can accelerate their own pace of change.
As an FMI Emerge subscriber, you have access to IRi Starter Market Measurement and Basket reports* that includes:
- One free Point-of-Sale (POS) report (UPC & Measures)
- One free Panel Purchase Trend Report (Brands & Measures)
- A scheduled phone consultation with IRi to discuss your brand data needs
- Please speak with an FMI Emerge advisor prior to requesting and receiving the reports to ensure your selections are appropriate
IRi articles and education on the Emerge private subscriber site
*Eligible to companies with $7.5 million revenue or less
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies to
grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform,
IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth.