In this article by FMI Emerge mentor Raj Kapur, we learn several approaches that small brands can take to build and implement influencer marketing programs. See which ones you’re already using and learn additional ways to incorporate influencer marketing into your overall plan.
You Might Also Like
Celebrate Small Businesses & Support Emerging Brands Th...
We’re proud to share the 2020 Emerge Holiday Gift & Entertaining Guide! Featuring many of the small, growing consumer packaged goods (CPG) teams who are part of the Emerge learning and netwo...
How to Impress a Buyer with your Food Safety Plan
After long months, you have carefully crafted a product you are certain customers will love; next is the ultimate goal: to see your product on store shelves or better yet featured on a menu. But how d...
FMI reports address future of food, consumers
See the full story by Andy Nelson on Supermarketperimeter.com The recently rebranded FMI – The Food Industry Association has partnered with Accenture and Ernst & Young on two studies a...