“As the retail landscape evolves and consumer preferences change, your rising brand is well-positioned to take advantage of the very things that make you unique. Your brand’s authenticity is a powerful promotional tool. ”
As an emerging brand, capturing the uniqueness and authenticity of your product and story is what helps you stand out from competitors. A strong brand story can support not only thriving in the retail market, but nurturing this relationship with retailers for your future. FMI Emerge Sponsor WestRock, an industry thought leader in packaging, has great video content on their website perfect for members of the Emerge community. Explore WestRock’s site and video content here to discover how to leverage your biggest strength: you.
Read more here.