In a constantly evolving world where new forms of technology aimed at making our lives easier come to life every day, it is no surprise that shopper mindsets are adapting. In an article by Supermarket News, experts within the grocery retail industry go into detail about why consumer mindsets are evolving and how this change will pan out in the future.
“According to FMI and Nielsen, annual online grocery spend is expected to hit $100 billion by 2022 — or $850 a year per U.S. household — and 70% of consumers may be routinely buying consumer packaged goods (CPGs) online in five to seven years. With the food and grocery industries following a similar e-commerce path as traditional retail — such as apparel and electronics — retailers and brands must adapt to changing shopper preferences, which prominently include the desire for an omnichannel experience.”
It is essential for brands within the grocery retail space to realize the extent to which e-Commerce and online retail can give them access to every type of shopper in today’s landscape. As consumers become used to ease and speed when it comes to shopping, every area of tech is slowly but surely becoming streamlined. The grocery retail industry especially feels this pressure – moreso than other industries – in an age where fast-paced consumerism with food is rampant. “Retailers and brands are working quickly to improve the experience and make the process more streamlined through e-commerce optimization.” says Julie Companey, director of grocery marketing at Valassis when speaking on the evolution of grocery shopping. “Those who create the right omnichannel promotional campaigns can gain a leg up and engage consumers while they are in the planning phase.”