Nielsen is a leading global measurement and data analytics company for fast-moving consumer goods, consumer behavior, and media. The firm is a leader in retail measurement services, offering valuable insights and expertise that help CPG brands and retailers improve their manufacturing, marketing, and sales decisions.
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Here is an excerpt of a recent article Nielsen shared about how consumer disloyalty is sweeping the globe…. “Now more than ever, global consumers are flirting with and cheating on their favorite brands—many of which they’ve held near and dear for years. Whether they’re doing so to stay current with the latest trends or to simply try something that piques their curiosity, “new” has greater pull these days than tried and true. But while choice is fantastic for consumers, this new addiction to newism is leaving established companies heartbroken and desperate for a second chance.”
Read more about consumer disloyalty here.