The past few years have seen a massive transformation in the world of natural food products as more and more people become conscious of how the food on their plates affects their health and the environment around them. In an age of rampant consumerism and a fast-paced lifestyle many of us follow, we as consumers are not only demanding healthier options, but ones that are also convenient.. This need has driven more and more natural products onto retailer shelves, and products once only found in natural or specialty stores can now be found in more traditional retail settings.
This article by GroceryDive details various research reports tracking consumer behaviors illustrating the widespread increase in America of people seeking to make healthier lifestyle choices, especially when it comes to diet. “While specialty stores have built their business on natural products, there is room in the market for supermarkets and non-specialty chains to expand their natural products offerings. Retailers who are willing to invest in innovative natural products will be able to capitalize on their growth.” Learn more.