Emerge Network
  • Log In
  • JOIN NOW
  • COMMUNITY
    • MENTORS
    • INVESTORS
    • BENEFITS
    • DIRECTORIES
    • RETAIL ADVISORY COUNCIL
    • CHAMPION COUNCIL
    • SPONSORS
  • LEARNING
  • EMERGE CALENDAR
  • RESOURCES CENTER
  • JOIN
  • ABOUT US
  • CONTACT US
  • Log In
  • JOIN NOW

Most Don’t Consider Reddit a Social Media Platform – Here’s Where They’re Wrong

Julie Pryor

Jan 23, 2020
Data & Insights Marketing Media & PR

When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic.

According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% in 2019 vs. in 2018. While social media networks like Facebook and Twitter are experiencing slow, or no growth in the U.S., monthly commenting on Reddit has increased by 37% and monthly active users have risen on a similar scale.

Reddit may seem confusing to marketers who are used to clear, concise, portals with lots of visual imagery, but don’t let that dissuade you. “The 10% of American internet users now on Reddit are a diverse bunch—well beyond the platform’s historical core of male techies and gamers.” There are communities based around mainstream topics such as food, tech, parenting, beauty, film, and much more.

Marketing on Reddit can be challenging due to the complex web of information within the platform, but when done correctly, the power you can harness could benefit your marketing strategy tenfold. To learn more about Reddit as a marketing platform, read the full blog here.

You Might Also Like

Blog
Nov 28, 2020

Celebrate Small Businesses & Support Emerging Brands Th...

We’re proud to share the 2020 Emerge Holiday Gift & Entertaining Guide! Featuring many of the small, growing consumer packaged goods (CPG) teams who are part of the Emerge learning and netwo...

Read More
Blog
Apr 2, 2020

How to Impress a Buyer with your Food Safety Plan

After long months, you have carefully crafted a product you are certain customers will love; next is the ultimate goal: to see your product on store shelves or better yet featured on a menu. But how d...

Read More
Blog
Feb 6, 2020

FMI reports address future of food, consumers

See the full story by Andy Nelson on  Supermarketperimeter.com The recently rebranded FMI – The Food Industry Association has partnered with Accenture and Ernst & Young  on two studies a...

Read More

Stay Connected

  • Phone number: +1 540 376 8699
  • Email address: emerge@emergenetworkllc.com

Sign up for our newsletter

    • Privacy Policy
    • Terms of Use

    Copyright © 2021 | Emerge Network. All Rights Reserved

    Log In

    Forgot password? Not a member? Subscribe
    I'M AN FMI MEMBER

    Join the Emerge community

    Receive the latest food industry news, trends, partner event info and more!

      Are you already an expert in the CPG space? Join us