April 2, 2020
How to Impress a Buyer with your Food Safety Plan
After long months, you have carefully crafted a product you are certain customers will love; next is the ultimate goal: to see your product on store shelves or better yet featured on a menu. But how do you catch the eye of a buyer? A buyer’s concern beyond taste, appeal and marketability is the safety of your product – the last thing either of you want is to be associated with a food safety recall. Make it easy for a retailer or foodservice establishment to trust your product by demonstrating you have a solid food safety plan in place.
But what food safety programs will convince the buyer you’ve got this? From handwashing to food fraud, some programs you are likely to already have but will need to evolve them as you grow and expand, other programs you may never thought of.Read More
February 6, 2020
FMI reports address future of food, consumers
See the full story by Andy Nelson on Supermarketperimeter.com The recently rebranded FMI – The Food Industry Association has partnered with Accenture and Ernst & Young on two studies aimed at predicting future food industry and consumer trends. Accenture focused on the new marketplace and how best to prepare for future consumer needs. The report, Tomorrow’s Food Marketplace […]Read More
January 23, 2020
Most Don’t Consider Reddit a Social Media Platform – Here’s Where They’re Wrong
When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic. According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% […]Read More
January 22, 2020
Top 7 Tips for Tackling Social Media in 2020
Emerge mentor company, &Marketing, shared with us this expert 2020 social media playbook and downloadable guide, to help you elevate your social media this year. 2019 was a year of change and innovation in the vast world of social media platforms, with the surprising rise of some new players. The social media experts at &Marketing […]Read More
December 17, 2019
Emerging Brands Meet Shoppers’ Desires
I work with emerging brands and have found that many of these newer brands focus on health and well-being, sustainable food production and sourcing ethical ingredients. These traits are revealed in the 2019 U.S. Grocery Shopper Trends report, which finds the meaning of “eating well” continues to encompass health, enjoyment and social benefits as well as mindful connection with where food comes from. In order to “eat well,” shoppers connect health with eating nutritious food and beverages that are perceived as high-quality. Enjoyment is just as central to eating well ideals, exemplified by having tasty foods and beverages that are hearty and filling with family or friends.Read More
December 14, 2019
2019 Emerge Smarter Available Content
As we finish out 2019, we are pleased with the valuable education content we hosted and have available for subscribers.
You can dive into recorded thought leadership on fiancing, e-commerce, co-manufacturing/production, packaging, distribution and more.
2019 Emerge Smarter Available Recordings for Emerge SubscribersRead More
e-Commerce Insights – What are Upcoming Changes with Selling on Amazon
What Retailers Desire in Emerging Brands
Finding Finance for Growth
Packaging & Design Strategy
Working with Distributors
Exploring Food Service as a Channel
Retail Strategy for Growth
December 1, 2019
Getting to Know National Co-Op Grocers
Join a free online seminar: Getting to Know National Co-Op GrocersRead More
Designed for new brands or new brand representatives unfamiliar with NCG. Join this session to gain an overview of NCG and how NCG is different from other retailers. Attendees will learn about NCG programs and will learn how to present items to NCG category managers.
November 20, 2019
The Surge of Plant-Based Foods
FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.
So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.Read More
October 4, 2019
Shoppers are Hungry for Stories
David Taylor shares his key takeaways from the recent Food Marketing Institute Private Brand Summit 2019. Read more in the latest SR4B blog post. by David Taylor David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration: “We need to understand that we are no longer solely in […]Read More
September 26, 2019
Where Do Plant-Based Proteins Fit in The Grocery Store?
The FMI 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian, and this trend is higher for Gen Z and Millennial households. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. FMI’s Power of Meat 2019 report finds, plant-based meat alternatives sales increased 19.2% last year and account for $878 million in annual sales.Read More