January 23, 2020
Most Don’t Consider Reddit a Social Media Platform – Here’s Where They’re Wrong
When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic. According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% […]Read More
January 22, 2020
Top 7 Tips for Tackling Social Media in 2020
Emerge mentor company, &Marketing, shared with us this expert 2020 social media playbook and downloadable guide, to help you elevate your social media this year. 2019 was a year of change and innovation in the vast world of social media platforms, with the surprising rise of some new players. The social media experts at &Marketing […]Read More
December 17, 2019
Emerging Brands Meet Shoppers’ Desires
I work with emerging brands and have found that many of these newer brands focus on health and well-being, sustainable food production and sourcing ethical ingredients. These traits are revealed in the 2019 U.S. Grocery Shopper Trends report, which finds the meaning of “eating well” continues to encompass health, enjoyment and social benefits as well as mindful connection with where food comes from. In order to “eat well,” shoppers connect health with eating nutritious food and beverages that are perceived as high-quality. Enjoyment is just as central to eating well ideals, exemplified by having tasty foods and beverages that are hearty and filling with family or friends.Read More
December 14, 2019
2019 Emerge Smarter Available Content
As we finish out 2019, we are pleased with the valuable education content we hosted and have available for subscribers.
You can dive into recorded thought leadership on fiancing, e-commerce, co-manufacturing/production, packaging, distribution and more.
2019 Emerge Smarter Available Recordings for Emerge SubscribersRead More
e-Commerce Insights – What are Upcoming Changes with Selling on Amazon
What Retailers Desire in Emerging Brands
Finding Finance for Growth
Packaging & Design Strategy
Working with Distributors
Exploring Food Service as a Channel
Retail Strategy for Growth
December 1, 2019
Getting to Know National Co-Op Grocers
Join a free online seminar: Getting to Know National Co-Op GrocersRead More
Designed for new brands or new brand representatives unfamiliar with NCG. Join this session to gain an overview of NCG and how NCG is different from other retailers. Attendees will learn about NCG programs and will learn how to present items to NCG category managers.
November 20, 2019
The Surge of Plant-Based Foods
FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.
So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.Read More
October 4, 2019
Shoppers are Hungry for Stories
David Taylor shares his key takeaways from the recent Food Marketing Institute Private Brand Summit 2019. Read more in the latest SR4B blog post. by David Taylor David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration: “We need to understand that we are no longer solely in […]Read More
September 26, 2019
Where Do Plant-Based Proteins Fit in The Grocery Store?
The FMI 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian, and this trend is higher for Gen Z and Millennial households. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. FMI’s Power of Meat 2019 report finds, plant-based meat alternatives sales increased 19.2% last year and account for $878 million in annual sales.Read More
September 13, 2019
7-Eleven Hosting Event to Find Brands With a Heart
7-Eleven Inc. is searching for up-and-coming brands to attend Brands with Heart, the convenience store retailer’s annual emerging brands event.Read More
Brands can apply before Sept. 20 for a chance to showcase their most innovative products while engaging with leaders from the world’s largest convenience store retailer, according to 7-Eleven. The second annual event will take place Oct. 22-23 at its Store Support Center in Irving.
September 8, 2019
Walmart Wants Shelves Stocked with Small Brands
With 90% of U.S. households having visited at least once in the past year, Walmart is an ideal location for consumers to discover new and innovative food products — and not just ones from established CPG giants.
Despite being one of the world’s largest retail chains, Walmart has made helping emerging brands a key piece of its growth strategy. This includes offering early stage companies the ability to launch in as few as 10 stores, or access to buyers who can guide young brands as they prepare to enter the market.Read More