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Emerge Smarter: Evaluating Your eCommerce Strategy
December 3, 2019 @ 2:00 pm - 3:00 pm
Join FMI Emerge as we share a conversation with Betsy McGinn, founder of McGinn eComm Consulting, and Emerge Advisor, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying, shopper behavior trends and stats, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model.
Register to gain insights into:
- How to evaluate if eCommerce is a viable channel for your brand and products
- How to determine whether to use a retail partner, third-party marketplace (like Amazon), or sell direct-to-consumer (DTC) through your own website
- How to integrate eCommerce into your overall omni-channel strategy
Betsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market
Register here:Not yet part of the Emerge community? Guests are welcome to attend our live education seminars and get-smart-quick alongside other emerging brands. Learn from the best in the industry.