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Emerge Smarter: Evaluating Your eCommerce Strategy

December 3, 2019 @ 2:00 pm - 3:00 pm

Join FMI Emerge as we share a conversation with Betsy McGinn, founder of McGinn eComm Consulting, and Emerge Advisor, on understanding the unique and ever-growing eCommerce landscape. She will share the current state of eCommerce for grocery buying, shopper behavior trends and stats, and her expertise on navigating the complexities of eCommerce within a multi-channel CPG business model.

Register to gain insights into:

  • How to evaluate if eCommerce is a viable channel for your brand and products
  • How to determine whether to use a retail partner, third-party marketplace (like Amazon), or sell direct-to-consumer (DTC) through your own website
  • How to integrate eCommerce into your overall omni-channel strategy

Prep for the call with the presentation and take notes on the worksheet.

Betsy is the Co-Author of: The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market

FMI Webinar: New Benchmarking Insights on the Omnichannel Roadmap to Success


December 3, 2019
2:00 pm - 3:00 pm
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Register here:

Not yet part of the Emerge community? Guests are welcome to attend our live education seminars and get-smart-quick alongside other emerging brands. Learn from the best in the industry.
Guests: $29

Count me in!