Growing a new product business is hard to do alone

Allison Ball, a former Grocery Buyer & Head of Grocery at Bi-Rite Market in San Francisco, now consults with CPG clients on the behind-the-scenes of wholesale & retail. Her clients range from small vendors launching their first product, to entrepreneurs opening their first market, to well-established retail stores and nationally known food producers. She concentrates on supporting sustainable, community-focused businesses, promoting unique, delicious products, and coaching small business owners on developing strong management teams, creating effective operational systems, and building strong business models.

Amaris Bradley brings key expertise as a registered dietitian with a keen understanding of strategic nutrition communications and food policy. Her experience includes partnership-building, CSR strategizing, health professional outreach and nutrition communications and public relations. Currently, Amaris is Senior Account Lead at Eat Well Global, a highly-specialized strategic consulting firm focused on food, nutrition and health. In her role, she supports clients in planning and executing strategic health professional outreach and activations domestically and abroad. Prior to joining Eat Well Global, Amaris served as the resident nutrition expert at the Partnership for a Healthier America (PHA), a national nonprofit founded my Michelle Obama dedicated to leveraging the power of the private sector to bring lasting, systemic changes that improve the nation’s food supply and increase physical activity. While at PHA, Amaris brokered partnerships to transform the marketplace via third-party verified commitments to reformulate, innovate and market healthier options. Before joining PHA, she was Senior Account Executive at Porter Novelli, a global public relations agency where she executed nutrition communications strategies for a number of food boards and brands, including the Almond Board of California, NatureMade Vitamins and SOYJOY bars. Amaris holds a master’s degree in public health from the University of North Carolina at Chapel Hill and a bachelor’s degree in dietetics from the Florida State University. She is an active member of the Academy of Nutrition and Dietetics and serves as communications chair for the Food and Culinary Professionals Dietetic Practice Group.

Bob specializes in bringing natural, organic and specialty products to market. Prior to consulting, Bob was the VP, Sales & Corporate Development with Stonyfield Farm, and has held marketing positions with Colombo, Inc. and Sperry Top-Sider. Bob was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine. Co-author of the Natural Products Field Manual, 8th Edition. www.naturalconsulting.com

Andrew Eve is Managing Director of Food-X, #1 Global Food Accelerator in NYC. SOSV is the worlds #1 Most Active Seed Investor 2017 (CrunchBase). Began career in Brands at P&G (Cosmetics & Fragrances/HABC), took project to kill cosmetics brand, instead hit profitability, sold for 20M+. He joined Revlon to build E. European business before attending Harvard Business School. He later started Silicon Valley co, raised $21M via VCs. As CEO, built & led the team; established strategic relationships with large US & European retailers. Andrew focuses on advising, speaking, new businesses, innovation, reinvigorating older businesses, advising founders, new markets (US, Europe & Asia).