Growing a new product business is hard to do alone

Allison Ball, a former Grocery Buyer & Head of Grocery at Bi-Rite Market in San Francisco, now consults with CPG clients on the behind-the-scenes of wholesale & retail. Her clients range from small vendors launching their first product, to entrepreneurs opening their first market, to well-established retail stores and nationally known food producers. She concentrates on supporting sustainable, community-focused businesses, promoting unique, delicious products, and coaching small business owners on developing strong management teams, creating effective operational systems, and building strong business models.

Dr. Jerry Chadwick offers sales management, marketing and broker consultation for a variety of emerging brands, with a focus on the produce/ fresh perimeter categories. Jerry is the Principal of My Fresh Solutions, LLC. His expertise also includes wholesale and retail distribution, innovation, business ethics and supply chain.

Greg advises brands on how to successfully navigate and grow sales in the natural channel thru distribution. He has 10 years experience working within UNFI purchasing, sales, and category/supplier management roles. His main goal is to help brands, both large and small, grow sales and increase profitability with the natural distribution network.

With over 25 years of industry experience, Joan Kimball-Morgan advises emerging brands on a host of matters including: business development, strategic partnerships/relationship building, market strategy planning, and understanding distribution networks. Joan spent many years as a commercial attache/international trade and marketing consultant focused on trade development between Quebec and the Midwest. She worked with Quebec companies by looking at their products, their business and marketing plans and promotional materials, and advised them on changes that should be made or on what marketing venues they could use to be successful in the U.S. Joan has a lot of experiences with private labeled products and also gluten-free products. Joan is CEO of Connect2Market, and enjoys building strong business relationships and strategic business partnerships.